Social media is a crucial ingredient for marketing success. With over 3.1 billion people using social media worldwide, businesses that leverage platforms like Facebook, Instagram, LinkedIn, TikTok, YouTube, and Pinterest can build stronger customer relationships, increase brand awareness, and drive more traffic to their websites.
At Content Authority, we provide expert social media marketing services tailored to your industry, audience, and goals. Whether you’re looking to grow engagement, run high-performing ad campaigns, or enhance brand authority, we create customised strategies to help you achieve measurable results.
✔ Boosts Brand Awareness & Loyalty – Social media keeps your business top of mind, helping you connect with new audiences and retain existing customers.
✔ Drives Website Traffic & Conversions – Each piece of content links back to your website, increasing inbound traffic and potential sales.
✔ Improves Search Engine Rankings – A strong social media presence signals credibility, improving your SEO rankings and visibility.
✔ Enhances Customer Insights & Engagement – Social media opens communication between businesses and customers, providing valuable insights into consumer behaviour, preferences, and trends.
We specialise in multi-platform social media marketing to ensure your business reaches the right audience on the right channels.
With over 20 million Australian users, Facebook is Australia’s most popular social media platform. At Content Authority, we help businesses leverage Facebook’s advanced targeting to reach the right audience and drive conversions.
What We Offer:
✔ Facebook Business Page Setup & Optimisation
✔ Facebook Pixel Installation & Audience Targeting
✔ Custom Facebook Ad Campaigns (Brand Awareness, Engagement, Conversions)
✔ Content Strategy & Paid Promotions
✔ Performance Tracking & Regular Account Maintenance
💡 Why Use Facebook?
Facebook is an essential customer engagement and advertising platform that allows businesses to create highly targeted campaigns based on user demographics, interests, and behaviours.
Instagram is one of the fastest-growing social media platforms, ideal for businesses looking to increase brand visibility and engagement through compelling visual content.
What We Offer:
✔ Instagram Business Profile Setup & Optimisation
✔ Instagram Ad Campaigns (Story Ads, Carousel Ads, Video Ads)
✔ Custom Content Creation (Images, Reels, IGTV, Stories)
✔ Influencer & Brand Collaborations
✔ Audience Engagement & Performance Tracking
💡 Why Use Instagram?
Instagram is highly visual, making it perfect for businesses looking to showcase products, services, and brand personality while connecting with an engaged audience.
LinkedIn is the #1 platform for B2B lead generation, connecting businesses with industry professionals, potential clients, and decision-makers.
What We Offer:
✔ LinkedIn Profile Setup & Optimisation
✔ Content Creation (Articles, Thought Leadership Posts, Polls)
✔ LinkedIn Advertising (Sponsored Posts, InMail Campaigns, Lead Gen Ads)
✔ Targeted Audience Research & Job Title-Specific Campaigns
✔ Ongoing Account Management & Performance Analysis
💡 Why Use LinkedIn?
LinkedIn helps businesses establish credibility, generate leads, and build valuable industry relationships.
With over 1 billion monthly active users, TikTok has revolutionised digital marketing through short-form, engaging videos. It’s the go-to platform for brands looking to capture Gen Z and Millennial audiences.
What We Offer:
✔ TikTok Business Account Setup & Strategy
✔ Viral Video Content Creation (Trends, Challenges, Duets)
✔ Influencer Marketing & Brand Collaborations
✔ Paid TikTok Ads (In-Feed Ads, Branded Hashtag Challenges, Spark Ads)
✔ Audience Targeting & Performance Analysis
💡 Why Use TikTok?
TikTok is the fastest-growing social media platform, offering massive organic reach and high engagement rates—perfect for businesses looking to go viral and increase brand awareness.
Pinterest is a powerful discovery platform, especially for businesses in lifestyle, fashion, home décor, beauty, and wellness industries.
What We Offer:
✔ Pinterest Business Account Setup & Management
✔ Custom Pin & Board Creation
✔ Keyword Research & Pinterest SEO Optimisation
✔ Paid Pinterest Ads & Promoted Pins
✔ Trend Analysis & Audience Growth Strategy
💡 Why Use Pinterest?
Pinterest is highly visual and purchase-driven, making it one of the best platforms for e-commerce and brand discovery.
As the world’s second-largest search engine, YouTube is essential for video content marketing and paid advertising.
What We Offer:
✔ YouTube Channel Setup & Optimisation
✔ Video Content Strategy & Production Guidance
✔ YouTube SEO (Optimised Titles, Descriptions, Tags)
✔ YouTube Ads (TrueView, Bumper Ads, Discovery Ads)
✔ Analytics & Engagement Tracking
💡 Why Use YouTube?
YouTube videos improve brand storytelling, audience engagement, and search rankings, making it a cost-effective alternative to TV advertising.
Twitter is a real-time, conversation-driven platform ideal for businesses looking to engage with audiences through trending topics, news, and customer support.
What We Offer:
✔ Twitter Profile Setup & Optimisation
✔ Custom Content Creation (Tweets, Threads, Images, GIFs)
✔ Twitter Advertising (Promoted Tweets, Follower Growth Campaigns)
✔ Hashtag & Trend Research
✔ Performance Analysis & Strategy Adjustments
💡 Why Use Twitter?
Twitter is great for brand interaction, thought leadership, and customer support, making it essential for businesses looking to stay relevant and engage in real-time conversations.
✔ Tailored strategies designed to achieve your business goals
✔ Creative, data-driven campaigns that deliver real engagement
✔ Expert ad management & performance tracking to maximise ROI
✔ Comprehensive multi-platform management to keep your brand consistent
🚀 Start Growing Your Brand on Social Media Today!
At Content Authority, we help businesses leverage social media marketing to build relationships, grow their audience, and increase conversions.
💡 Get in touch today for a customised social media marketing strategy!
Social Media Marketing (SMM) is an essential part of any digital strategy, helping businesses engage with their audience, increase brand visibility, and drive conversions. Here are the key features that make social media marketing effective:
A strong social media strategy includes multiple platforms to maximise reach and engagement. These platforms include:
✔ Facebook – Best for targeted ads, brand awareness, and customer engagement
✔ Instagram – Ideal for visual storytelling, influencer collaborations, and engagement
✔ TikTok – Great for viral content, trends, and younger audiences
✔ LinkedIn – The go-to platform for B2B marketing and professional networking
✔ Pinterest – A discovery-based platform perfect for product inspiration and shopping
✔ YouTube – A must for video marketing, tutorials, and brand storytelling
✔ Twitter – Ideal for real-time engagement, brand interaction, and trending topics
✔ Demographic Targeting – Age, gender, location, interests, behaviours
✔ Custom & Lookalike Audiences – Reaching new users similar to existing customers
✔ Community Engagement – Responding to comments, messages, and interactions
✔ Influencer & User-Generated Content – Partnering with creators to boost credibility
💡 Why It Matters: Targeting the right audience ensures higher engagement, better conversions, and brand loyalty.
✔ Highly Targeted Social Media Ads – Facebook Ads, Instagram Ads, TikTok Ads, LinkedIn Ads, and more
✔ Retargeting Campaigns – Re-engaging users who have interacted with your brand before
✔ Conversion-Optimised Ads – Driving sales, leads, and website traffic
✔ A/B Testing & Performance Tracking – Analysing what works best to maximise ROI
💡 Why It Matters: Social media ads allow businesses to reach highly specific audiences with cost-effective ad spend.
✔ Custom Graphics & Branding – Professionally designed visuals to enhance brand identity
✔ Engaging Videos & Reels – High-performance video content for TikTok, Instagram, and YouTube
✔ Informative Blog & Article Sharing – Driving traffic back to your website
✔ Interactive Content – Polls, quizzes, contests, and live streams to boost engagement
💡 Why It Matters: Great content builds trust, engages audiences, and encourages sharing, increasing brand awareness.
✔ Real-Time Performance Monitoring – Tracking likes, shares, comments, and impressions
✔ Audience Insights & Trend Analysis – Understanding what content resonates most
✔ Conversion & ROI Tracking – Measuring sales, lead generation, and engagement metrics
✔ Regular Reporting & Strategy Adjustments – Ensuring continuous optimisation
💡 Why It Matters: Analytics help refine strategies and improve results over time.
✔ Social Signals – Increasing brand authority through social shares and mentions
✔ Link Building – Driving organic traffic from social media to your website
✔ Hashtag Strategy – Boosting discoverability with trending and branded hashtags
💡 Why It Matters: A well-integrated social media and SEO strategy improves search rankings and website traffic.
✔ Real-Time Customer Interaction – Answering queries and handling complaints
✔ Review & Reputation Management – Encouraging and responding to customer reviews
✔ Crisis Management Strategy – Handling negative PR effectively
💡 Why It Matters: Good customer service on social media builds trust and improves brand reputation.
✔ Content Scheduling – Posting at optimal times for engagement
✔ AI Chatbots & Automated Replies – Providing instant customer support
✔ Cross-Platform Management – Keeping branding and messaging consistent
💡 Why It Matters: Automation saves time, maintains consistency, and improves customer experience.
A Social Media Health Audit is a comprehensive evaluation of your social media presence, content strategy, audience engagement, and performance metrics. It helps businesses identify strengths, weaknesses, and opportunities to improve visibility, engagement, and conversions across social platforms.
At Content Authority, we conduct in-depth social media audits to uncover insights and provide actionable recommendations to optimise your social media strategy for maximum impact.
✔ Are your profile images, cover photos, and bios optimised and consistent across platforms?
✔ Is your brand messaging and voice clear, cohesive, and engaging?
✔ Are your contact details, website links, and business information up to date?
✔ Are you using branded hashtags, keywords, and taglines effectively?
💡 Why It Matters: A polished, consistent brand presence builds credibility and improves discoverability.
✔ Who is your target audience, and are they engaging with your content?
✔ Are you growing followers organically, or is engagement declining?
✔ What are your top-performing posts, and what type of content resonates most?
✔ Are you actively responding to comments, DMs, and mentions?
💡 Why It Matters: Understanding who engages with your brand helps tailor content and improve interactions.
✔ Are you using a mix of content types (videos, images, carousels, infographics, stories, reels, live sessions)?
✔ Do your posts have strong calls to action (CTAs) that drive conversions?
✔ Are you using hashtags effectively to increase reach?
✔ Is your posting frequency and timing optimised for maximum engagement?
✔ Are your captions compelling, brand-aligned, and audience-focused?
💡 Why It Matters: A strong content strategy boosts engagement, reach, and brand loyalty.
✔ Are you targeting the right audience segments (age, location, interests, behaviours)?
✔ Are your Facebook, Instagram, LinkedIn, and TikTok ads optimised for conversions?
✔ Is your ad spend budget-efficient, or are you overspending?
✔ Are your landing pages aligned with ad messaging for better conversions?
✔ Are you A/B testing different ad creatives, formats, and CTAs?
💡 Why It Matters: A well-optimised ad strategy ensures higher ROI and lower cost per acquisition.
✔ Facebook: Are your posts, ads, and audience engagement performing well?
✔ Instagram: Are you leveraging Reels, Stories, IGTV, and influencer collaborations?
✔ TikTok: Are you using trending content, viral challenges, and paid TikTok ads?
✔ LinkedIn: Is your B2B strategy effective, and are you leveraging LinkedIn Ads?
✔ Pinterest: Are your pins optimised for search, and are they driving traffic?
✔ YouTube: Are your videos SEO-friendly, engaging, and well-optimised?
✔ Twitter: Are you taking advantage of hashtags, threads, and trending topics?
💡 Why It Matters: Identifying which platforms drive the best engagement and conversions helps refine your strategy.
✔ How does your social presence compare to industry competitors?
✔ What types of content are competitors posting that perform well?
✔ Are competitors running successful ad campaigns that you can learn from?
✔ What engagement trends or tactics are competitors using that you’re missing?
💡 Why It Matters: Learning from competitors helps refine your approach and stay ahead in your industry.
✔ Are you using SEO-friendly captions, descriptions, and keywords?
✔ Are you leveraging high-performing hashtags to increase visibility?
✔ Are your social posts optimised for Google search rankings?
💡 Why It Matters: Social media SEO improves organic discovery and increases visibility in search results.
✔ What is your engagement rate (likes, shares, comments, saves)?
✔ How is your organic vs. paid reach performing?
✔ What is your click-through rate (CTR) on posts and ads?
✔ Are your social media conversions increasing?
💡 Why It Matters: Tracking the right metrics ensures data-driven decisions for better results.
✔ Identify weaknesses & missed opportunities
✔ Improve content engagement & reach
✔ Optimise paid ads for higher conversions
✔ Refine audience targeting for better ROI
✔ Gain competitor insights & strategy improvements
📈 Want a data-driven social media strategy?
Book a Social Media Health Audit with Content Authority today! 🚀 0490 436 812
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Initial consultation to conduct an In-depth analysis of your current social media platforms following, engagement and posts. We will develop a social media marketing strategy for your business to follow.
02
We start boosting up your social media platforms over the next 1 - 3 months. Your social media strategy will be implemented for you as you watch your social media grow.
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We will be with you at each step of the way. We are very big on communication so we are easy to contact when any questions may arise.
Social media marketing helps businesses increase brand awareness, engage with customers, drive website traffic, and generate leads. It’s an essential tool for building relationships, improving customer loyalty, and staying competitive in the digital space.
Posting frequency depends on the platform and audience engagement. A general guideline:
The key is to maintain quality over quantity and remain consistent.
The best platform depends on your business goals and target audience:
To grow your audience without paid ads:
Content that resonates with your audience includes:
Key performance indicators (KPIs) to track include:
Using analytics tools like Facebook Insights, Instagram Analytics, and Google Analytics helps track performance.
Yes, if you want to increase reach, drive targeted traffic, and generate leads quickly. Paid social ads allow businesses to:
Our team will answer all your questions.
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