Drive More Leads & Book More Jobs with Targeted Google Ads

Are you a tradie looking for consistent, high-quality leads? With Google Ads, your business can appear at the top of search results when potential customers are looking for services like plumbing, electrical work, carpentry, roofing, or renovations.

At Content Authority, we specialise in Google Ads Management for tradies, helping you get more calls, quote requests, and job bookings while keeping costs low. Whether you’re new to Google Ads or looking to improve your results, we’ll create high-converting campaigns that drive real business growth.

📌 Why Tradies Need Google Ads

Tradies depend on a steady flow of leads to keep their business running. Google Ads (formerly Google AdWords) is the fastest way to:

✔ Appear at the top of Google instantly when customers search for services like “plumber near me” or “best electrician in Brisbane”
✔ Get more phone calls, form submissions & job bookings
✔ Outrank competitors who rely only on SEO & word-of-mouth
✔ Control your budget – Only pay when a potential customer clicks on your ad
✔ Generate leads immediately – Unlike SEO, which takes time to rank organically

💡 Fact: 80% of local searches result in a conversion, making Google Ads one of the best investments for tradies looking to grow their business.

🔍 What’s Included in Our Google Ads Management for Tradies?

1️⃣ Google Ads Strategy & Campaign Setup

Every successful Google Ads campaign starts with a strong strategy. We:
✔ Identify your ideal customers and service areas
✔ Research high-converting keywords (e.g., “emergency plumber Brisbane”)
✔ Choose the best campaign type (Search Ads, Local Service Ads, Display Ads)
✔ Set up geo-targeting to reach customers near you

💡 Why It Matters: A well-planned campaign targets the right audience, ensuring higher conversions and lower costs.

2️⃣ High-Performance Ad Copy & Keyword Optimisation

Your ads need to stand out and convince people to click. We:
✔ Write compelling, click-worthy ads with strong calls-to-action
✔ Use ad extensions (call buttons, location, and reviews) for better visibility
✔ Optimise keywords and negative keywords to eliminate wasted clicks
✔ Run A/B tests to find the best-performing ads

💡 Why It Matters: Well-optimised ads reduce wasted spend and increase job inquiries.

3️⃣ Landing Page Optimisation for Higher Conversions

Having great ads is only half the battle—your landing page must turn visitors into paying customers. We:
✔ Design high-converting landing pages with clear CTAs (call, book now, request a quote)
✔ Improve page speed, mobile-friendliness & trust signals
✔ Create custom pages for different services (e.g., “Blocked Drain Plumber Brisbane”)

💡 Why It Matters: A well-optimised landing page increases conversion rates, meaning more leads without increasing ad spend.

4️⃣ Bid Strategy & Budget Management

Google Ads can waste money if not managed correctly. We:
✔ Optimise bidding strategies for maximum ROI
✔ Adjust bids based on location, time of day, and device
✔ Set daily budgets to prevent overspending
✔ Track cost-per-lead (CPL) and fine-tune ads for lower costs

💡 Why It Matters: Smart budget management maximises your ad spend while lowering your cost per lead.

5️⃣ Google Local Services Ads (LSAs) – More Calls, More Jobs

For plumbers, electricians, and tradies, Google Local Services Ads (LSAs) are a powerful way to get direct phone calls from potential customers. We help you:
✔ Get Google Guaranteed status for more credibility
✔ Set up & optimise LSAs for maximum lead generation
✔ Manage & track inbound calls

💡 Why It Matters: LSAs appear above regular search ads, making them the first thing customers see when searching for your service.

6️⃣ Ongoing Campaign Optimisation & Performance Tracking

Google Ads requires continuous optimisation to keep improving results. We:
✔ Track click-through rates, conversions & call volume
✔ Adjust bids, keywords, and targeting based on performance
✔ Provide detailed reports on leads & ROI
✔ Make data-driven improvements to boost job bookings

💡 Why It Matters: Regular optimisations reduce wasted spend and improve ad performance, ensuring better results over time.

🚀 Why Choose Content Authority for Google Ads?

✔ Tradie-Focused Google Ads Experts – We know what works for tradies & service businesses
✔ Proven Track Record – We’ve helped plumbers, electricians, builders, and more grow their businesses
✔ No Lock-in Contracts – Stay with us because we get results, not because you’re locked in
✔ ROI-Driven Approach – We focus on getting you more jobs, not just clicks
✔ Transparent Monthly Reporting – Know exactly how your ads are performing

📈 Get More Leads & Grow Your Tradie Business Today!

Want to book more jobs and generate leads instantly? Our Google Ads management for tradies will put you at the top of Google search results, ensuring more calls, more quotes, and more customers.

📩 Book a FREE Google Ads Consultation with Content Authority Today! 🚀

☎️ Call us: 0490 436 812

Email – sales@contentauthority.com.au