Google Ads is one of the most effective digital marketing tools for driving targeted traffic, generating leads, and increasing conversions. At Content Authority, we offer comprehensive Google Ads management services to ensure your campaigns are optimised for maximum performance and return on investment (ROI).
Our Google Ads specialists handle everything from campaign strategy and setup to ad optimisation, budget management, and ongoing performance tracking, so you can focus on running your business while we drive the right audience to your website.
✔ In-depth business & competitor analysis
✔ Identifying the best ad types & campaign objectives (Search, Display, Shopping, Video, Performance Max)
✔ Custom keyword research to target high-converting search terms
✔ Audience segmentation for precise targeting
💡 Why It Matters: A well-planned campaign ensures your ads reach the right audience and deliver measurable results.
✔ Creating Google Ads accounts (or optimising existing ones)
✔ Structuring ad campaigns for better control & performance
✔ Writing compelling ad copy & high-converting CTAs
✔ Designing engaging display & responsive search ads
✔ Integrating Google Analytics & conversion tracking
💡 Why It Matters: A properly structured account improves quality scores, lowers costs, and increases ad effectiveness.
✔ Keyword selection & negative keyword filtering to improve relevance
✔ Optimised bid strategy (Manual CPC, Maximise Conversions, Target ROAS)
✔ Adjusting bids based on location, devices, and audience behavior
✔ A/B testing different ad creatives & bidding strategies
💡 Why It Matters: Smart keyword & bid management reduces wasted ad spend and improves ROI.
✔ Setting up Google Tag Manager & conversion tracking
✔ Monitoring click-through rates (CTR), cost per conversion (CPC), and quality scores
✔ Tracking ROI & customer journey insights
✔ Regular performance analysis and strategy adjustments
💡 Why It Matters: Data-driven optimisation ensures ads continuously improve and deliver higher returns.
✔ Optimising landing pages for better user experience and conversions
✔ Improving load speed, mobile-friendliness, and layout structure
✔ A/B testing headlines, images, CTAs, and form placements
✔ Implementing trust signals (reviews, security badges, guarantees)
💡 Why It Matters: An optimised landing page turns ad clicks into leads & sales, maximising ROI.
✔ Creating & managing Google Shopping Campaigns
✔ Optimising product feeds & descriptions for better visibility
✔ Enhancing bidding strategies & remarketing efforts
✔ Improving product images, pricing, and promotions
💡 Why It Matters: Google Shopping ads drive high-intent buyers directly to your products.
✔ Setting up dynamic retargeting ads for previous website visitors
✔ Creating custom audiences based on user behavior
✔ Optimising ad placements across Google Display Network (GDN)
✔ Running video remarketing ads on YouTube
💡 Why It Matters: Retargeting re-engages potential customers, increasing conversion rates.
✔ Weekly performance reviews & data-driven adjustments
✔ Monthly detailed reports & insights
✔ Regular A/B testing of ads, bidding strategies & landing pages
✔ Ongoing consultation to refine strategies and improve results
💡 Why It Matters: Continuous improvement ensures sustained growth and maximised ad performance.
✔ Expert Google Ads specialists with a proven track record
✔ Data-driven strategies to maximise conversions & minimise wasted spend
✔ Full-service campaign management – from setup to optimisation & reporting
✔ Transparent reporting & insights to track your success
At Content Authority, we take a results-focused approach to Google Ads management, ensuring your campaigns are optimised for higher conversions, lower costs, and long-term success.
💡 Book a Free Google Ads Consultation Today & Start Growing Your Business! 🚀
At Content Authority, we design and develop SEO-friendly, mobile-responsive, and conversion-focused WordPress websites for businesses of all sizes.
💡 Contact us today to build a new website that drives results! 🚀
01
Initial consultation to conduct an In-depth analysis of your current Google Ads campaigns. If you don't have any we will work with you to create a Google Ads Strategy.
02
Once your new Google Ads strategy has been agree upon, the team will setup and deploy your campaigns as planned. An allocated budget will be set for each campaign on top of your Google Ads monthly management fee.
03
After your Google Ads campaigns are live. We will be in contact with you regularly to communicate results and setup reporting.
Google Ads is a pay-per-click (PPC) advertising platform that allows businesses to display ads on Google’s search results, websites, YouTube, and apps. Businesses bid on keywords, and ads appear when users search for relevant terms. Advertisers only pay when someone clicks on their ad, making it a cost-effective way to drive targeted traffic.
Google Ads operates on an auction-based system, so costs vary depending on industry, competition, and bidding strategy.
Google Ads offers multiple campaign types to target different audiences:
Quality Score is a Google rating (1-10) that measures ad relevance, expected click-through rate (CTR), and landing page experience.
Choosing the right keywords involves:
✔ Keyword research tools (Google Keyword Planner, SEMrush)
✔ Focusing on high-intent keywords (e.g., "buy running shoes online")
✔ Using negative keywords to filter out irrelevant traffic
✔ Mixing broad, phrase, and exact match keywords for better targeting
A strategic keyword selection reduces wasted spend and increases conversions.
Conversions can be tracked using:
✔ Google Ads conversion tracking (set up in Google Ads interface)
✔ Google Analytics integration (measuring leads, form submissions, purchases)
✔ Google Tag Manager for advanced tracking
✔ Call tracking for phone-based conversions
Tracking conversions helps businesses measure ROI and optimise ad campaigns.
Remarketing allows businesses to retarget users who previously visited their website.
Remarketing is a cost-effective way to increase engagement and conversions.
To reduce costs and improve ROI:
✔ Improve Quality Score for lower CPC
✔ Use negative keywords to avoid irrelevant clicks
✔ A/B test different ad copy and creatives
✔ Optimise landing pages for better conversions
✔ Focus on high-intent keywords with better conversion potential
Optimising ads ensures better ad performance without increasing budget.
Google Ads can generate traffic immediately after launch.
Quick wins happen within days, but refining ads for maximum ROI takes time.
Yes! Google Ads and SEO work best together because:
✔ Google Ads provides instant traffic, while SEO builds long-term organic rankings.
✔ Data from Google Ads (top-performing keywords) can help inform SEO strategies.
✔ A combined strategy increases brand exposure and dominates search results.
Using Google Ads + SEO together creates a powerful digital marketing strategy.
Our team will answer all your questions.
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