A digital marketing health audit ensures your strategies are effective, optimised, and aligned with your business goals. Use this checklist to identify gaps, improve performance, and maximise ROI across all digital channels.
✔ Is your website mobile-friendly and responsive?
✔ Does your site load in under 3 seconds?
✔ Are all web pages properly indexed on Google?
✔ Do you have an SEO-friendly URL structure?
✔ Are meta titles, descriptions, and header tags optimised for keywords?
✔ Do you have high-quality backlinks improving your authority?
✔ Is there a clear call-to-action (CTA) on every page?
✔ Are broken links, errors, and 404 pages fixed or redirected?
✔ Do you have a content strategy aligned with your audience’s needs?
✔ Are blog posts and website content SEO-optimised?
✔ Is your content engaging, informative, and valuable to users?
✔ Do you publish consistently with a clear content calendar?
✔ Are you using a mix of formats (blogs, videos, infographics, case studies)?
✔ Do your articles and landing pages have strong internal links?
✔ Are you repurposing old content into new formats?
✔ Are your social media profiles optimised (profile image, bio, links)?
✔ Do you post regularly and consistently?
✔ Are you using platform-specific content (videos for TikTok, articles for LinkedIn, reels for Instagram)?
✔ Are you actively engaging with followers (responding to comments, messages, and shares)?
✔ Do you track engagement rates, reach, and audience growth?
✔ Are you running paid campaigns or boosted posts for additional reach?
✔ Are you using branded hashtags and trending topics?
✔ Are your Google Ads and social media ads targeting the right audience?
✔ Are your ad copy, images, and CTA compelling?
✔ Do you regularly A/B test ad creatives and headlines?
✔ Are your campaigns optimised for conversions and ROI?
✔ Is your landing page experience consistent with ad messaging?
✔ Do you monitor click-through rates (CTR), cost-per-click (CPC), and conversion rates?
✔ Are you using retargeting strategies to capture lost leads?
✔ Do you have a healthy, engaged email list (clean, verified contacts)?
✔ Are you segmenting your list for better targeting?
✔ Are your subject lines compelling and click-worthy?
✔ Do your emails have strong CTAs that drive action?
✔ Are you personalising emails based on user behaviour and preferences?
✔ Do you track open rates, click-through rates, and conversions?
✔ Are automated email sequences set up for nurturing leads?
✔ Do you have Google Analytics and Search Console properly set up?
✔ Are you tracking website traffic, bounce rates, and session duration?
✔ Do you measure conversion goals and sales performance?
✔ Are you using heatmaps or session recordings to analyse user behaviour?
✔ Are your marketing KPIs aligned with business objectives?
✔ Are your UTM tracking links correctly set up for campaign tracking?
✔ Are your business listings (Google My Business, directories) up to date?
✔ Do you actively manage online reviews and respond to customer feedback?
✔ Are you monitoring brand mentions and social media sentiment?
✔ Is your brand messaging consistent across all channels?
✔ Are your brand visuals (logo, colour scheme, fonts) uniform and professional?
✔ Do you regularly analyse your competitors’ strategies?
✔ Are you monitoring their social media activity and ad campaigns?
✔ Do you know which keywords they rank for in SEO and PPC?
✔ Are you identifying content gaps to improve your strategy?
✔ Identify weak areas and prioritise improvements.
✔ Adjust strategies based on data and performance insights.
✔ Optimise website, content, ads, and emails for better engagement.
✔ Continuously track performance and adjust your strategy.
Want an expert digital marketing audit? Contact Content Authority today for a full strategy review and actionable recommendations! 🚀
Is your digital marketing delivering the results you need? A Digital Marketing Health Audit from Content Authority is the first step in identifying what’s working, what’s not, and how to improve your strategy for maximum impact and ROI.
Our comprehensive audit assesses every aspect of your online presence, from website performance and SEO rankings to social media engagement, paid advertising, email marketing, and content effectiveness. We provide data-driven insights and actionable recommendations to help you refine your approach, optimise performance, and increase conversions.
With a detailed health check of your digital marketing strategy, you’ll gain a clear roadmap for success—whether you need to boost organic traffic, improve ad performance, or strengthen your brand’s online presence.
✔ Website & SEO Health Check – Is your site optimised for search engines and user experience?
✔ Content Performance Review – Does your content attract, engage, and convert your audience?
✔ Social Media Effectiveness – Are you reaching and engaging the right people?
✔ Paid Advertising (PPC) Insights – Are your ads delivering strong ROI?
✔ Email Marketing Audit – Are your emails driving leads and conversions?
✔ Analytics & KPI Tracking – Are you measuring the right data to inform strategy?
✔ Competitive Benchmarking – How do you compare to industry leaders?
A Digital Marketing Health Audit is your first step towards a smarter, more effective marketing strategy. Let Content Authority help you optimise, improve, and grow your business online.
🔍 In-depth analysis of your website, SEO, content, ads, social media, and website hosting
📊 Actionable insights with a clear roadmap for improvement
📈 Data-driven strategies to enhance visibility, engagement, and conversions
💡 Expert recommendations tailored to your business goals
A Digital Marketing Health Audit from Content Authority gives you the clarity and strategy needed to maximise growth, improve performance, and achieve better ROI.
🚀 Book Your Digital Marketing Health Audit Today & Start Seeing Results!
01
Initial consultation to conduct an In-depth analysis of your website, SEO, content, ads, social media, and email marketing. Then we formulate a marketing strategy to maximise growth and improve performance in areas you are lacking.
02
Over a period of 6 - 12 months your full integrated multi-channel marketing strategy will be implemented and running smoothly. As each stage is ticked off we progress to the next. This allows you to handle things on the backend to cope with growth of your business.
03
Complete support is provided from start to finish as we deploy your new marketing campaigns. Regular updates and collaboration between us and yourself to ensure your marketing is going in the direction you are wanting it too.
A Digital Marketing Health Audit is a comprehensive review of your online presence and marketing efforts. It examines key areas such as website performance, SEO, content effectiveness, social media engagement, paid advertising, and email marketing. The goal is to identify strengths, uncover weaknesses, and provide actionable recommendations to improve results and maximise ROI.
If your marketing isn’t delivering the expected results—low website traffic, poor conversions, ineffective ads, or weak social media engagement—a digital marketing audit helps you pinpoint issues and optimise your strategy. It ensures your marketing spend is being used effectively and that your business stays competitive and visible in your industry.
A comprehensive audit covers:
It’s recommended to perform a full audit at least once a year, with quarterly reviews to track progress and adjust strategies. Businesses running ongoing campaigns or paid advertising should monitor performance monthly to ensure maximum efficiency.
Simply book a consultation with Content Authority. Our team will assess your current digital marketing performance, provide a detailed report with insights, and develop a tailored strategy to optimise your online presence and maximise ROI.
🚀 Get in touch today and take the first step toward improving your digital marketing results!
Our team will answer all your questions.
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