The best strategy depends on your goals, industry, and target audience. A strong marketing mix includes SEO, content marketing, social media, email campaigns, and paid advertising (PPC). The key is to focus on data-driven strategies that attract and convert your ideal customers.
Understanding your audience involves:
Key performance indicators (KPIs) include:
Branding is about shaping your business’s identity, message, and perception, while marketing involves the strategies used to promote your brand, attract customers, and drive sales. Strong branding supports long-term trust, while marketing delivers measurable results.
Focus on:
A successful digital marketing strategy leverages multiple channels to reach customers where they are. These include:
A typical digital marketing strategy can take up to 6 months to fully up and running with every channel working together. Once these are established a project could span from 12 - 24 months.
Yes, we create tailored digital marketing strategies to help your small business turn into a medium sized business. All services are according to your budget.
Generally yes, we haven't come across a business we haven't been able to help just yet.
Yes, we can help fix your website issues. If you can't run your advertising campaigns due to website problems. Give us a call today and we can help you out.
Content creation helps establish your brand’s authority, attract organic traffic, engage your audience, and drive conversions. Well-crafted content improves SEO, boosts credibility, and nurtures customer relationships, making it essential for long-term success.
The best content depends on your industry and audience, but key formats include:
Consistency is key. Businesses should aim for weekly or bi-weekly blog posts, regular social media updates, and ongoing email campaigns. The frequency depends on your resources, goals, and audience engagement levels.
SEO ensures your content ranks higher on Google, driving organic traffic. This includes:
Great content is:
Repurposing extends content lifespan and reach. For example:
rack key performance indicators (KPIs), including:
Both have benefits:
A balanced mix ensures maximum impact.
Outsourcing to experts like Content Authority ensures high-quality, optimised content without the workload. It allows businesses to focus on operations while professionals handle research, writing, and strategy for better results and scalability.
We conduct all your WordPress theme and plugin updates. You will also be notified of any potential future updates to be aware of.
We take a monthly backup of your website for your peace of mind incase something goes wrong or your website gets hacked. You are easily able to restore your old website and continue operating as normal.
Yes, we build new websites for our clients when their websites are no longer able to function or serving them anymore. We will recommend a number of WordPress website options to move forward with.
If your hosting is with us then we help with all your hosting issues as part of the service, if your hosting is elsewhere then we will only be able to provide limited services due to accessibility constraints.
Yes, there are different packages for different industries as everyone has individual needs and differences that need to be adhered to. As some industries also are much more competitive then others, more work will be required to get results.
We only offer payment plans on new websites being built.
You will get 30 days to try organise some sort of plan with us moving forward. We do put on a 10% accounting follow up fee if we have no heard from you. We will work with you the best we can. We want to see your business succeed and we know our websites are a big part of this.
Our team will answer all your questions.
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