YouFoodz Case Study Influencer marketing can be surmised as the combination of old and new promotion tools, taking the premise of celebrity endorsement and converting it to a present-day content-driven marketing campaign; through the collaborations of brands and...
Spotify dominates the digital music streaming industry, offering access to the widest range of artists songs, podcasts and videos. The lucrative organisation draws such a diverse and rising audience through free (ad supported) access to all content and premium...
Turn Issues into Opportunities Issues management is a vital component of PR, and one of the best examples of effective issues management of recent was KFC’s ‘FCK, We’re Sorry’ Campaign. KFC stores across Britain ran out of chicken prompting an issue...
Introducing Bert, if you do not know him yet, you sure will. This is the BIGGEST change to Google searches we have seen in almost five years (throwback to RankBrain). Google itself has disclosed that 1 in 10 search queries will be impacted by Bert. Get ready to...
Your blog, ultimately functions as the voice of your business. A blog can break down even the coldest of industries into responsive, interactive and most importantly human communicators. When considering why blogging should be a part of your business plan, one only...
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